Pyramid Principle (Jin)

Core leadership communication Page 40 exercise 1.1 using Pyramid Principle to Organize an Argument

AmeriHotels should build a new, upscale hotel in Metroburg, near a new major downtown convention center and sports arena.

• WHY?
• Positive study indications
• WHY?

§ 8. Studies indicate that business thrive in the areas surrounding large urban convention centers and sports complexes/ arenas, particularly in the accommodations/ dining sectors.

9. some statistics indicate a high correlation between sports arenas in large urban areas and increased number of outside visitors who stay overnight.

• Positive outside environment
• WHY?

§ 1. no other hotels exist within warking distance of Metroburg's new convention center or the sports arena.

7. the city of Metroburg has obtained funds for park and landscaping efforts in the area.

10. the city of Metroburg has committed to increased police presence in the area.

14. there is land near the new convention center and sports arena available for purchase and development.

15. Property values in the Metroburg downtown area have skyrocketed in the last year.

• Good opportunity for AmeriHotels to adopt its new vision statement
• WHY?

§ 11. AmeriHotels has a spotty record concerning minority hiring and relationship.

12. last year, AmeriHotels adopted a new vision statement promising that the company would make diversity and community-based hiring a top priority.

13. AmeriHotels has experence building in inner-city locations.